INTERACTIONFQM

Guest CRM

A unified guest database from your website, QR menu, app and Wi-Fi: contacts, orders, preferences, rewards and consents.

What it brings to your venue

Contact details, orders, rewards and consents give the team context when helping a guest.

For owners

Find guests and use their available interaction history. Keep contact storage separate from permission to send marketing messages.

For guests and your team

Guests manage their profiles and consents, while the team sees available data in the dashboard.

How it works

  1. The guest signs in or leaves their contact details

  2. Available events are added to their history

  3. The team finds the information it needs

  4. The guest manages their consent preferences

Module features

Unified guest database and profiles

  • Guest list in the dashboard: name, phone, email, date, search and menu filter
  • Contact details from reviews and surveys — name, phone and email — in the review record
  • New guests for the selected period in analytics
  • Guest profiles in the dashboard: fields, history, rewards, preferences and manual guest creation by an administrator
  • Add a guest to the CRM from the waiter app
  • A unified profile across the website, QR menu, app and Wi-Fi

Guest account and sign-in

  • Guest account: profile, order history, rewards and consent preferences
  • Guests sign in using a code via Telegram, WhatsApp or email, through Google or with a password; the venue decides whether a code is required

Consent and data controls

  • The consent log records each consent and withdrawal, with the date and text version.
  • A separate Venue news, promotions and rewards toggle in the guest account
  • Guests can delete their account: personal data is removed, while order records are retained in accordance with applicable retention requirements.

Connection to your CRM

  • Send new reviews to your CRM — Bitrix24, Zapier or Make — via a webhook

Setup and conditions

  • Profile fields and sign-in methods
  • Consent wording and channels
  • Staff permissions and external integrations

Frequently asked questions

Does having a phone number mean consent to advertising?

No. Contact details and consent to marketing messages are recorded separately.

Which channels contribute to the guest profile?

The profile combines information from the website, QR menu, app and Wi-Fi. The required channels and guest identification methods are connected during setup.

See how it works for your venue

We will review your processes, demonstrate the features you need and help you choose modules. Setup and team training are free. Test the solution for 14 days, then decide whether to move to a paid plan.

Book a demo

Works with this product

See how the platform can work for your venue

In 20 minutes, we will show the features relevant to your business and answer your questions. Then we can discuss a 14-day free trial, with no deposit or obligation.

Book a demo